Did yous know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025?

It's 1 of the fastest-growing and near popular social networks today. Plus, it helps people grow their businesses.

In fact, the number of channels earning half dozen figures per year on YouTube grew more than 40% y/y, the number of channels earning v figures per yr on YouTube grew more than l% y/y, and the number of channels with more than one 1000000 subscribers grew by more than 65% y/y.

Now, all that being said, you lot might be wondering, "How exercise I grow my YouTube channel so I can drive more traffic to my website and revenue to my business?"

To help marketers and concern owners answer this question, we asked 300 consumers why they most commonly subscribe to YouTube channels.

After looking into the data, we'll dive into our findings to help you better design effective strategies toward connecting with your audience on YouTube.

Allow'south get started.

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Why Do Consumers Subscribe to YouTube Channels

30% of respondents said they most normally subscribe to YouTube channels because the channel publishes how-tos or educational content virtually their career or industry.

21% of respondents subscribe to channels because the aqueduct publishes how-tos or educational content most their hobbies.

And 17% of respondents said they subscribe to YouTube channels because they postal service funny or entertaining videos.

To review the rest of the answers, encounter the graphic below:

Infographic on why people subscribe to YouTube channels.

Data Source

And so, at present that nosotros know why people are subscribing to YouTube channels, permit's dive into how you can employ this data to grow your channel.

1. Create educational content about your audience'due south career.

As the survey said, the primary reason that consumers subscribe to YouTube channels is that they post educational content near their careers.

Think nigh it. The reason people become online is to find an answer to a question they want (or to be entertained, but we'll go to that subsequently).

And then, a great way to grow your channel is to publish the topics that your audience wants to see. For example, at HubSpot, we publish educational videos on YouTube about marketing, sales, service, and general business content.

All these videos assistance our audience learn and develop in their careers. Of course, we'd like people to use our software to practise that, only you'll get value out of the video whether you're a HubSpot customer or not.

ii. Publish educational content near your audience's hobbies.

At present, let's say that your business organisation isn't exactly geared toward your audition'south career. What do you post and then?

Well, according to the survey, you can mail service content most your audience's hobbies. Permit'south say that you're a landscaping company. On your website, you could mail service content well-nigh gardening and actually target people who garden equally a hobby. So, there's a clear conversion path to using your services.

However, while you'd like people to catechumen and become customers, your videos should give value away for free and educate your audition. The more they see you as an expert in the industry and the become-to people, the more likely they will be to convert later on.

iii. Create interesting, dynamic, interactive videos.

The 3rd most popular reason that people subscribed to YouTube channels was considering the videos were entertaining or funny.

If you're a creator who wants to post fun, interesting, entertaining videos, you can abound your YouTube channel past thinking virtually an audience who enjoys watching sure entertainment.

For example, let'due south say you have a creator channel and you mostly post lifestyle videos. To make those interesting and entertaining, you need to know what your audience likes and dislikes. That brings me to the adjacent strategy.

4. Know your audition.

The best way to grow your YouTube channel is to know what your audience likes and wants to see. Practise they want to run into educational content about their career? Or perhaps they're just looking to unwind and sentry people clean houses considering it's satisfying and entertaining.

Regardless, call up about the reasons from our survey that will resonate with your audience the virtually, and then lean into those ideas.

5. Reformat well-performing content.

A bang-up mode to focus on growing your YouTube channel is to reformat content that has already performed well for you. That might mean turning your most popular web log post into a video.

You'll need to rework the information and film a video well-nigh that topic, simply you're already starting out alee. You know that your audience likes that content and wants to see it.

Recollect nearly your best-performing content from whatever content marketing channel and reformat it to video.

half-dozen. Optimize your content.

Now, of course, we can't get through a content marketing discussion without talking about SEO. Merely, how do y'all optimize your YouTube videos?

To do this, yous'll want to include your target keywords in your titles and descriptions. Then, make sure you mention those keywords in your video.

The YouTube algorithm will apply those context clues to understand what your video is about. And then if you go appointment, it volition rank higher in the search results.

Y'all might be wondering, "How do I abound my YouTube aqueduct fast? And how long will it take to grow my YouTube aqueduct?"

According to data, it takes an boilerplate of 22 months for a channel to reach 1,000 subscribers. Yet, if you don't optimize your videos and take less than ane,000 subscribers, then you'll get less than 10% of the total views on YouTube. That'southward why it's so important to abound your channel and subscriber list.

vii. Find untapped keywords.

Another strategy you lot might utilise to grow your YouTube channel speedily is to find untapped keywords. You can expect at related searches of a topic on YouTube or Google, and and so look at those related searches in a keyword tool.

Which keywords get a lot of searches, simply accept low contest? Those are the keywords you'll want to target.

eight. Optimize for picket time.

Only like with any search engine, YouTube wants people on YouTube. So ane of the main factors the site considers for ranking is watch time.

Whenever you post videos, it'due south important to analyze how long people are watching your videos. According to enquiry from Backlinko, longer videos tend to outrank short videos. And information technology makes sense. The longer your videos, the longer your watch fourth dimension tin be.

But, how can you make sure people go past the starting time few seconds of your video? A great way to do this is to cutting extraneous content from your intro. In the commencement few seconds, a viewer should know what they'll learn and what they'll become out of watching your video.

If you've properly targeted your audience with the right content, that means they'll cease upwardly watching your long videos because you've captured their attention.

Growing your audience on YouTube is a groovy way to concenter audiences to your company. And having more than than 1,000 subscribers is imperative for ranking college in search results. And then, that means you need to postal service content that your audience wants to see and is optimized so information technology shows upwardly in the search results.

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Originally published Jun 8, 2021 seven:00:00 AM, updated June 08 2021